Target Audience 


i have decided that i am going to target my media product at an open audience. the nature of folk music allow's  people of all ages to enjoy, however i have decided to add a modern twist to try and get a younger audience interested in folk music. I also want to appeal to teenagers there is a huge demand for vintage and retro products, this is reflected in the clothing and fashion we see on the streets today. http://www.topshop.com it also fits in very well with the fact that folk music is traditional and passed through generations.